3 Reasons Pure Beauty Belongs in Your Rotation

From its instantly recognizable packaging to an ever-growing lineup of flower, vapes, and pre-rolls, Los Angeles-based brand Pure Beauty has carved out a space in California cannabis that feels entirely its own. The company approaches weed with one foot in cultivation and the other in art and culture, resulting in a brand that feels distinctly Californian with plenty of products actually worth consuming.

If you haven’t tried Pure Beauty yet, here are a few reasons to change that next time you're at embarc.

The weed comes first

Cool packaging can only get you so far. 

Beyond its Insta-worthy packaging, Pure Beauty pays close attention to the plant itself, growing its flower in nutrient-rich moss and soil and even collecting cultivation water from the air rather than pulling it solely from California tap water.

The result is gorgeous flower you can feel good about consuming.

There’s something for every type of smoker

Not everyone wants to sit down and take the time to roll a joint. Pure Beauty carries its cannabis in several formats; not just whole flower, but vapes and a particularly extensive collection of pre-rolls also.

Its best-known offering may be the Babies: 0.35-gram mini pre-rolls designed for a smaller smoke or easy sharing. Pure Beauty says more than 20 million have been smoked in California.

They know how to have fun

Pure Beauty also understands that, first and foremost, weed is culture, and its collaborations continuously reflect that.

Most recently, the brand teamed up with The Wrong Girls, the new and needed stoner comedy starring Kristen Stewart and Alia Shawkat. Writer and director Dylan Meyer personally selected a sativa blend of Durban, Tangimal, and Crescendo for limited-edition Wrong Girls Babies designed to accompany the movie. Check them out next time you’re at embarc!

Pure Beauty brings the community good weed, thoughtful growing practices, and a brand that doesn't take itself painfully seriously. We’ll smoke to that.