The Cannabis Industry Just Got Its First Premium Loyalty Program: The Passport Club

When Sephora launched Beauty Insider Rouge, they changed beauty retail forever. When American Express created Centurion, they redefined premium card benefits. 

And now our reimagine Passport Club is putting VIP adventures into your hands.  

Experiences Over Everything 

While embarc still offers plenty of discounts, that’s not what sets us apart. We see ourselves as an experiences company because discounts are fleeting, and we prefer to create lasting connections. 

Think Marlboro’s adventure rewards or Amex’s exclusive access model, but built specifically for cannabis culture. We’re talking private cannabis farm tours, fighter jet flights, Dead & Co tickets, exclusive merchandise, free cannabis for a year, and more! 

“We’re not just selling California’s highest quality cannabis, we’re completely reimagining gateways to culture, adventure, and craft that our customers can’t find anywhere else,” said Courtney Zalewski, our Chief Brand & Marketing Officer. “Our strategy positions cannabis as a premium lifestyle category while building deeper customer relationships through shared experiences rather than temporary savings.” 

From State Fairs to VIP Access 

For five years, embarc has been pioneering cannabis normalization at major mainstream events, bringing legal sales and responsible consumption to the California State Fair and Outside Lands. Now we’re bringing that same innovation to customer loyalty. 

“Everyone’s competing on price while margins disappear across our industry,” said Lauren Carpenter, our CEO and co-founder. “We’re proving cannabis can be experiential and aspirational, not just transactional. Our business case is simple: experiential rewards increase customer lifetime value, premium positioning enables sustainable margins, and unique experiences create true brand differentiation.” 

Whether in-store, at events, or across our 17 communities, we’re creating moments that people remember long after their pre-roll is done. This is how you build genuine brand love in an industry too often focused on price wars. 

Ready to turn your loyalty points into unforgettable adventures? Join the club that rewards your passion for cannabis with experiences worth sharing. 

Learn more and join the Passport Club at goembarc.com/loyalty (opens in new tab)