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Meet Embarc.

We’re a Northern California retailer focused on demonstrating through action that cannabis can operate mindfully and sensitively in communities. Through our local partnership model, each Embarc store is locally owned, ensuring each store is responsive to the unique needs and priorities of the community.

Whether you’re an experienced consumer or curious to try cannabis for the first time (or first time in a long time), Embarc is your friendly neighborhood shop. Stop by, say hi, and embarc on your journey with cannabis.

We keep it local.

We focus significant volunteerism and financial support to organizations and causes within the communities we call home. This ensures the communities supporting Embarc are benefitting most. Embarc donates 1% of all sales in perpetuity to a local Community Investment Fund. This fund is directed by our Community Advisory Board – a group of local residents and community leaders that ensure we’re focused on meeting the community’s needs.

Operating our business is a privilege, not a right.

For far too long, inequitable enforcement of drug policies has marginalized and disenfranchised low-income communities and people of color. We recognize that it is a privilege to operate a business in this industry and are committed to continuously seeking ways to recognize and address the impacts the failed War on Drugs has had on our communities. We partner with community organizations and leaders that seek to bridge a failed past with a better and more equitable future.

Our Values

Keep it Local

We strive to hire 100% locally and dedicate significant volunteerism and financial support to organizations and causes within the communities we call home.

Invest and Empower

Embarc donates 1% of all sales in perpetuity to a local Community Investment Fund. This fund is directed by our Community Advisory Board – a group of local residents and community leaders that ensure we’re focused on meeting the community’s needs.

Operating Our Business is a Privilege, not a Right

For far too long, inequitable enforcement of
drug policies has disenfranchised low-income communities and people of color. We recognize that it is a privilege to operate a business in this industry and are committed to continuously seeking ways to address the impacts of the failed War on Drugs on our communities.

Equity

We are committed to ensuring the cannabis ecosystem remains open and diverse. We prioritize shelf space for BIPOC, female, social equity, LGBTQIA+ and small and locally farmed brands, leveraging our platform to amplify their voices with consumers.

Create Access for All

Cannabis is not a luxury or a premium product; it is a tool to enhance life and enrich experiences. We strive to be approachable for all by respecting and valuing people of all backgrounds and by providing an experience that is accessible no matter who you are, where you are from, or how experienced you are with cannabis.